Cool, Confident and Strong Campaign The COOL, CONFIDENT & STRONG CAMPAIGN is an initiative to help adolescent girls and young women build healthy self-esteem and make choices that respect their values, bodies and boundaries. We seek to achieve our mission by equipping middle and high school girls with practical tools, relevant tips and empowering products that reinforce their worth and that help them to plan their lives. To find out more about the campaign or our self-esteem building products and services for adolescent girls, their parents and those who work with them, click on the link located above.