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Est. 2000
Helping Individuals & Organizations Build Capacity & Facilitate Success
...Through Skill-Building Workshops, One-To-One Coaching,
& Books and Courses That Cultivate Confidence & Strengthen Competence
Pricing & FAQ's
The Benefits Of A Host Read Sponsored Ad
A host-read ad within a podcast or video brings unparalleled reach, and relatability, helping your businesses or brand get the word out about your business/product/service to more people than you could otherwise reach on your own.
With the ability to tailor the tone of your ad to their audience and integrate your ad into the topic of the specific content; host-read ads offer more effective outcomes into what actually resonates with their audience. As such, sponsored ads delivered by an influencer/content creator with an established platform and brand is better able to provide you with greater results in terms of higher engagement and greater visibility for your business/brand/product/event/service.
Host-read ads – if done well – can be seamlessly integrating into a show’s content, without interrupting the flow of the show, making for a better listener experience, as opposed to traditional commercials. What this means for you as the sponsor is listeners are less likely to fast-forward the host-read ad and more likely to listen to the ad from beginning to end.
FAQ's
1. How Many Sponsored Ads Should You Purchase To Get The Best Results?
You may want to start with 1 host-read ad initially. This way you can figure out if you want to run another ad on another podcast episode, or if the one ad alone brought you the results you were seeking for your marketing and promotion goals. Although one ad is a good place to start, generally one ad alone is usually not enough to generate maximum awareness about your business/product/service/event, but you will have to decide what’s best for your business needs and budget
2. Will Cassandra Mack advise or coach me on what to say or offer me personal tips on the best way to market my product/service/event?
No. Cassandra Mack and her team do not offer marketing, promotional and advertising consulting or coaching services. Since you are the one who knows your business/product/service, you will need to write the script for your ad and do your due diligence regarding learning the nuances of marketing and promotions.
3. What Do We Need From You To Include Your Sponsored Ad In A Podcast Episode?
A 30 to 60-second script (depending on the Ad you purchase) describing your product/service/business/event with your website or social media handle if you do not have a website. We encourage you to list no more than three ways to contact you, including your website and or social media handle. Here's why: It is confusing for the listening audience to hear multiple platforms and they won’t remember them all. Think about when you hear a commercial on the radio. There is usually 1 single contact number or website at the end. (When you hear commercials do you recall multiple contacts or the 1st one mentioned? Keep this in mind so that you spend your advertising dollars wisely) It's usually more memorable to repeat one website or social media hand two times.)
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To supply us with your script, simply tell us in your own words and in as much detail as you want (in 60 seconds max or less) as much as you can about your product/service/event/business and where you want the ad placed (Pre-roll, Mid-roll or Post-roll)
There are 4 categories of ad placement in podcasting.
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Pre-roll (30-Second Ad)– Your ad will run at the start of the show, after the episode intro but before the main topic of the episode has begun.
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Mid-roll (60-Second Ad)– Your ad will run in the middle of the show, or in the middle of the main topic discussion.
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Post-roll (30-Second Ad) – Your ad will run at the end of the show, after the main topic has ended.
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4 Consecutive Weeks of Pre=Roll (Your 30-Second Ad Will Run for 4-Weeks In-A-Row) - Your ad will run at the start of the show, after the episode intro but before the main topic of the episode for 4 weeks in-a-row. (This category is for the same Host-Read Ad for 4-Weeks In-A-Row)
4. How will the ad be delivered on The Cassandra Mack Podcast?
Depending on the ad placement you select (pre-roll, mid-roll or post-roll) at the designated time-frame within the podcast episode, Cassandra Mack will say… Today’s Podcast is being sponsored by (Insert Name of Your Business, Product, Service) and then Cassandra Mack will read the script you provided for your ad.
5. If I don’t like the ad, can I get a refund?
No refunds. Refunds will not be provided. When you purchase your ad to be read on an episode of The Cassandra Mack Podcast you do so with the full understanding that you are providing the script to be read and said. Cassandra Mack will be reading the script that you provide for your ad. Therefore, it’s up to you to ensure that the script you provide for Cassandra Mack conveys exactly what you want to be read and said about your business/product/service/event.
6. What does the Price for My Ad Include & How Long Will My Ad Be On The Cassandra Mack Podcast?
Pricing includes one 30-second or 60-second host-read ad in one podcast episode on The Cassandra Mack Podcast. Your ad will be on the episode of The Cassandra Mack Podcast where you purchased your sponsored ad, for the life of The Cassandra Mack Podcast while it's hosted through Anchor. Since podcasts unlike traditional radio episodes that are aired one time and then you may never hear them again, podcasts can be shared, and listened to over and over again, increasing exposure for your business/brand many times over.
7. Where will people be able to hear my ad on The Cassandra Mack Podcast?
Your host-read sponsored ad, will be heard on all of the platforms where The Cassandra Mack Podcast can be heard, so when your ad airs, it will be heard wherever that particular episode of The Cassandra Mack podcast is available. Following are the platforms where you can listen to The Cassandra Mack Podcast
8. How Is The Cassandra Mack Podcast Promoted?
Cassandra Mack promotes her weekly podcast within the community tab of The Cassandra Mack YouTube Channel (10 Million Views, 75K subscribers) and within her Cassandra Mack Ministries Facebook Group (2.7K members) and Cassandra Mack On TikTok (20.2K Followers).
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Additionally, it is highly recommended that part of your promotional efforts also include posting the episode of The Cassandra Mack podcast that contains your Ad on your social media networks with well-thought out hashtags along with the hashtag #TheCassandraMackPodcast Doing so enables you to keep creating more awareness about your business/brand/event, building even more momentum off of the publicity generated from your host-read sponsored ad on The Cassandra Mack Podcast.
Pricing for A Host-Read Sponsored Ad
On The Cassandra Mack Podcast
Pre-Roll Ad
Pre-roll ads run at the start of the show, after the episode intro but before the main topic of the episode has begun. This 30-second Ad will be read by Cassandra Mack on one episode of The Cassandra Mack Podcast, at the start of the show after the intro but before the main topic.
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Investment: $450 (for a 30-second max Host-Read Ad)
Mid-Roll Host Read Ad
Mid roll ads run in the middle of the show, or in the middle of the main topic discussion. This 60-second Ad will be read by Cassandra Mack on one episode of The Cassandra Mack Podcast in the middle of the show.
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Investment: $600 (for a 60-Second max Host-Read Ad)
Post-Roll Ad
Post-Roll ads run at the end of the show, after the main topic has ended. This 30-second Ad will be read by Cassandra Mack on one episode of The Cassandra Mack Podcast after the main topic has ended.
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Investment: $350 (for a 30-seond max Host-Read Ad)
4 Consecutive Weeks of Pre-Roll Ads
Your Pre-roll ads run at the start of the show, after the episode intro but before the main topic of the episode for 4 Weeks In-A-Row. Your 30-second Ad will be read by Cassandra Mack on four consecutive episodes of The Cassandra Mack Podcast, at the start of the show after the intro but before the main topic.
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Investment: $1,400 (for the same 30-second max Host-Read Ad for 4-Weeks In-A-Row)
Winter/Spring 2023 Advertising Rates For The Cassandra Mack Podcast
How Can I Submit My Request For A Host-Read Sponsored Ad
On The Cassandra Mack Podcast?
1. Fill out & submit the Advertising Request Form below. (scroll down to find the form)
2. If your business/product/service is the right fit for The Cassandra Mack Podcast, you will receive a follow up email from a member of our team with the next available advertising slot along with the deadline to submit your Ad script. At this time, you’ll also receive the Link to purchase your host-read sponsored Ad. (Please allow up to 48 hours to receive the confirmation email from us which will include the link to purchase your ad.)
3. After your payment is received, you will get an email from our team within 24 hours of your payment that will confirm the podcast episode date in which your ad will air.
4. Cassandra Mack does not accept advertising requests from minor persons under the age of 18. If your child has a product or service that you would like to promote through The Cassandra Mack Podcast, the legal adult guardian must purchase the ad on behalf of the child.
5. Cassandra Mack does not provide advice, coaching or consultation on how to script, market or promote your ad.
6. To make sure that your business/brand/product aligns with Cassandra Mack's brand, please make sure to familiarize yourself with Cassandra Mack's content, message and mission before submitting your Host-Read Sponsored Advertising Request.
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Disclaimer: Casandra Mack will not promote the following on The Cassandra Mack Podcast: anything political, obscene, explicit language, occult, astrology, horoscopes, fortune-telling, illegal, violent, promoting firearms, hateful, or derogatory towards any race, creed, gender, nationality, or persons. Cassandra Mack reserves the right to refuse to promote any product/service/event/business/ministry/organization/message that is a conflict of interest with her mission, message and brand.